Lumi

Lumi utilizes martech integrations to qualify content leads 2x faster

Introduction

We interviewed Kerry Leighton-Bailey, CMO at Lumi to hear how Foleon enabled them to fuel their customer journey, speed up their sales process, and get all their content aligned and on-brand.

Faster qualification of leads to MQL

Use cases: lead generation, sales enablement, internal communications, content marketing, customer success

Offices worldwide working in Foleon

Faster qualification of leads to MQL

Use cases: lead generation, sales enablement, internal communications, content marketing, customer success

Offices worldwide working in Foleon

“Foleon helps us offer interesting and engaging content as part of an integrated customer journey. In addition it helps us stay aligned with internal communications and the creation of global sales enablement assets.”

Kerry Leighton-Bailey CMO at Lumi

Tell us about your organization and your role

Lumi facilitates the smooth and reliable running of Annual General Meetings for listed companies, partnerships, unincorporated associations, and other member-based organizations. We serve the industry with in-the-room meetings, as well as hybrid and virtual meeting technology, and event apps. In my role as CMO, I’m responsible for the global market positioning of Lumi, as well as delivering growth across our key target markets.

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