The challenge
What challenges were you facing prior to using Foleon?
As we are operating in a niche market, we only have a limited amount of topics to talk about. The challenge for us was to keep sharing the same message and sell the same product but in a more interesting, impactful, and engaging way. We also wanted to allow the reader to develop their own journey and find out more about the areas that they want to at a time that suits them best. Previously we had a predetermined journey in which we would guide them from the top of the funnel down to the bottom of the funnel. We would, for example, send an eBook, then an infographic, and eventually a case study. This made it difficult for the reader to find out more straight away if they wanted to.
“Foleon has allowed us to speed up the qualification process significantly and contributes to delivering high-quality MQLs into our pipeline.”
How was this affecting your business?
Foleon has allowed us to speed up the qualification process significantly and contributes to delivering high-quality MQLs into our pipeline. The Foleon Docs we are producing are far more reflective of the dynamic of Lumi than some of our previous content.
