“The traditional problem many companies face is the reliance on tools like PowerPoint or external agencies. There's often a gap between high-quality and self-serve materials”
Keeping up with who creates what:
“We had a challenge with marketing material creation—who was creating it, and how often.”
“In a law firm, we have many lawyers and subject matter experts, and really, it's the people and our knowledge that sells the business. But our team isn’t filled with content creators. We needed a solution to make nice-looking documents while ensuring brand consistency, allowing our people's knowledge to shine through in our documentation."
Sharing in-house expertise while maintaining brand consistency:
Tracking content performance:
“There was no way to measure the effectiveness or ROI of the document and ensure the brand guidelines were being followed or the required regulatory/legal information was being used correctly, or at all.”