Introduction
We interviewed Joyce Chiu, Content Marketing Manager at DataCamp to hear how they shifted their content marketing strategy to engage today’s B2B audience throughout their journey.
Departments working with Foleon: Marketing, Sales, Customer Success, and Product
Use cases: Buyer Enablement, Lead Generation, Content Marketing, and Customer Success
Offices worldwide using Foleon: Belgium, UK, and USA
Departments working with Foleon: Marketing, Sales, Customer Success, and Product
Use cases: Buyer Enablement, Lead Generation, Content Marketing, and Customer Success
Offices worldwide using Foleon: Belgium, UK, and USA
“With Foleon we are able to differentiate ourselves by creating engaging content experiences that appeal to larger B2B entities. We are now able to stand out and show that we have an interesting enterprise offering.”
Joyce Chiu Content Marketing Manager at DataCamp
Tell us about your organization and your role
DataCamp is an online learning platform that helps people understand the importance of data. We define success as helping individuals and companies to become more data fluent. In my role as Content Marketing Manager, I manage a wide variety of marketing content that we use throughout the customer journey, ranging from long-form thought leadership content like white papers and blog posts to our monthly B2B newsletters and sales enablement assets.