The challenge
What challenges were you facing before using Foleon?
When I started at DataCamp, we had a standard offering for content marketing that was heavily focused on our B2C audience. We needed to evolve our content marketing strategy to gain authority and appeal to our B2B audience and more specifically to Fortune 1000 companies. To do so, we needed to differentiate ourselves by offering more targeted content experiences to prospective buyers and existing customers throughout their journey. As an online learning company, our digital marketing experiences need to be very polished and state-of-the-art.
“We needed to evolve our content marketing strategy to gain authority and appeal to our B2B audience.”
How was this affecting your business?
It made us look like we weren’t as impressive in our conversations with our target audience. To give an example: before Foleon we prioritized feature-heavy product demos, which were good for understanding the practical usage of our platform but didn’t educate the buyer in a strategic and value-added way. By offering various buyer enablement assets, we are now able to help prospective buyers understand how our business offerings fit into their overall data strategy. Our learning methodology is to “learn by doing.” Foleon helps us to show how our products meet the buyer’s needs throughout their journey—from awareness and consideration to purchase and even post-sale.
