The solution
Why did you choose Foleon?
We chose Foleon because of the value and versatility of the platform. The fact that you can use it in so many different ways, from an interactive brochure to a newsletter or a microsite, appealed to us. The platform is ready to go and easy to implement. Customizing the navigation for each content asset is also a significant advantage compared to developing a website page.
“We chose Foleon because of the value and versatility of the platform. The fact that you can use it in so many different ways, from an interactive brochure to a newsletter or a microsite, appealed to us. The platform is ready to go and easy to implement.”
Who uses Foleon in your company?
In terms of content creation and design, several marketers work with Foleon. The fact that we can empower multiple types of users to create Foleon content is a real game-changer for us: we can be flexible in managing our projects and workload. Foleon enables the whole team to collaborate on interactive content assets — as the brand guardian I can easily add visual assets that are brand compliant, while my colleagues apply their expertise on other aspects, such as editorial or layout. Within our team, several colleagues use Foleon, and we’re thinking about ramping up our content production by expanding the skillset to other team members.
For which phases of the customer journey are you creating content with Foleon?
We mostly create content with Foleon for raising awareness about our various initiatives, for education, and for communicating impact and results. Using Foleon, we even created a content resource center.
How was the transition from your previous content format to Foleon?
We mainly created our content using the Adobe Creative Suite (Illustrator and InDesign). We still continue to, but we found that adapting the content to Foleon is really easy. It’s also very exciting to think of ways to enhance the content experience using Foleon’s interactive elements (video, animation, embedding data visualizations). Adobe is a designer’s full toolkit for solving visual communication problems because of its powerful creation tools, but it doesn’t allow us to publish content online. This is where Foleon comes in. The Foleon platform offers nice layout and design features with the ability to roll them out online quickly. With these two together, it’s really easy to create impactful online experiences and share visual stories with the world.