The results
How has Foleon changed your company?
Using Foleon has improved the EIF’s digital content production. We’re now able to react quickly to communication needs and create engaging content. The analytics and reports that Foleon generates for each content asset also help us better understand our reach and readers’ needs.
What results have you seen so far?
We improved our readership numbers, particularly for our annual reports. The 2018 and 2019 reports (which we created with Foleon) accumulated over 5000 visitors, representing a wider reach than our print copies. In regards to our “VC Factor” research report (spotlighted in this story), distributing it as a Foleon Doc resulted in a 5x increase in the number of subscribers to the EIF Research and Market Analysis newsletter. We also share our Foleon work across the organization and everybody appreciates the unique interactive features.
Increase in the number of subscribers
Faster content creation
through ease-of-use and brand governance
Wider reach
now that content is digital
Increase in the number of subscribers
Faster content creation
through ease-of-use and brand governance
Wider reach
now that content is digital
How does Foleon contribute to the overall objectives of your company?
Foleon helps us target specific EIF communication needs. We love that we can keep a series of content assets consistent using the theme branding settings and templates while also creating custom themes for bespoke initiatives. The EIF has a complex range of initiatives, from Europe-wide programs to country-specific activities. Foleon helps us promote each activity with a bespoke interactive solution.
