The solution
Why did you choose Foleon?
Foleon stood out due to its ease of use and slick design. Also, the platform comes with professional templates and distinct functionalities that empower us to increase content velocity and has built-in analytics that allows us to track how our content is performing. The output is great too. Compared to our previous PDF version, we have already seen content engagement go up by roughly 400 percent.
“The output is great too. Compared to our previous PDF version, we have already seen content engagement go up by roughly 400 percent.”
Who uses Foleon in your organization?
Our web team uses Foleon to produce InsideNOW. To make sure everything lives up to our standards, our editorial committee picks the topics to cover. Then, specialist authors write the articles and our marketing communication specialists work in Foleon to produce the content. Of course, we also have project managers that oversee everything. Our designers have created templates for us, meaning our brand stays consistent throughout our content hub and it is easy for us to quickly publish new articles.
For which phase(s) of the customer journey are you creating content with Foleon?
Our priority was to revamp and shift Inside from a printed magazine to a digital content hub. With that done and Foleon proving to be a powerful platform for creating engaging content quickly, we are exploring where else along the customer journey we can use it to further improve the overall customer experience. Additionally, we want to explore more of the functionality that Foleon has to offer to take our content to the next level and increase reader engagement even more.
How was the transition from your previous content format to Foleon?
First, we introduced a new visual identity and shared prelaunch teasers in our last printed edition and on social media. This led to quite a buzz! Finally, when we transitioned from print to digital, we changed the name from “Inside” to “InsideNOW” indicating that it is always current.