The challenge
What challenges were you facing before using Foleon?
In 2016, we created InsideNOW’s predecessor Inside. It was a printed magazine that we produced about three to four times per year. However, things move fast in our space and printed content typically takes a long time to produce and distribute. This led to the content being out of date by the time it was distributed. In turn, this content bottleneck prevented us from quickly reacting to changes in the market. We also wanted to reduce our carbon footprint by moving away from print. We already offered a PDF version but found that the reading experience was subpar, especially on mobile devices.
“Finally, we had no way of knowing if people were actually reading our content and, if they were, what content was the most engaging.”
What solutions did you evaluate?
We had several solution requirements. The output needed to be digital, trackable, sustainable, and provide a good reading experience across devices. Additionally, the solution had to be easy to use and allow us to create content on the fly.
