The solution
Why did you choose Foleon?
We looked at several platforms that allow marketing teams to get digital content up and running quickly. Ultimately, we went with Foleon because it was the easiest to adopt. It’s user-friendly, which was particularly interesting as our team has different technical skills, and it’s mobile-optimized by default. Another delightful feature is that Foleon Docs can easily be updated as things change, so no outdated versions are floating around.
Who uses Foleon in your organization?
Foleon is an excellent extension of our marketing toolkit. It takes the pressure off engineering and design by empowering our marketing team to create the content we need.
For which phases of the customer journey are you creating content with Foleon?
We have content throughout the entire customer journey. Right now, we’re experimenting with lead generation. This wasn’t necessarily on our roadmap yet, but we decided to fast-track that tactic because it’s so easy to set up with Foleon. We also created our first-ever impact report, which is featured in this story. The platform allowed us to create it quickly and make it immersive and interactive. Instead of a long PDF that’s hidden in somebody’s folder, the report lives online and includes dynamic content for a more engaging experience. Internally, we create newsletters to spotlight employees, disseminate policy updates, and show different stories and case studies of what we’re doing. We need to demonstrate the impact of the work our employees do.
“Instead of a long PDF that’s hidden in somebody’s folder, the report lives online and includes dynamic content for a more engaging experience.”
How was the onboarding process with Foleon?
The platform is super easy to incorporate; we had our first content piece live within a week. As a young company, we’re building everything from the ground up, and Foleon has been one of the puzzle pieces that helped put it all together.