The challenge
What challenges did you face before using Foleon?
Curative grew from 9 people to over 3,500 in a year's time. Challenges arose quickly with our steep growth. Not only did we need to create content faster to keep up with requests, but it also had to be digital-first because our audience has to be able to consume information at any time, on any device.
“Not only did we need to create content faster to keep up with requests, but it also had to be digital-first because our audience has to be able to consume information at any time, on any device.”
How did this affect your company?
We didn’t have the resources to meet content demands while presenting ourselves in the most professional way possible. Our content had to be dynamic and robust to reflect the impact our company can have; a mere attachment wouldn’t do it justice. Internally, we weren’t getting our message across to our diverse workforce. Most people are on their phones when they’re in the field, the lab, or working remotely. So, a mobile-optimized experience was essential to ensure alignment.
