The solution
Why did you decide digital content creation was the answer?
As a B2B company, content creation is at the heart of our marketing efforts. We frequently publish marketing and communication assets, including white papers, event communications, onboarding documents, and brand books for our partners. The ability to interact with our audience and find out how they’re engaging with our content is essential and is exactly what digital content experiences can do. In our opinion, the greatest benefit of using Foleon is that you don't necessarily have to be a developer or a designer to create impressive content assets. You don't need to understand InDesign, Adobe, or HTML to use the platform and it’s easy to use, build, and reproduce a lot of templates. This makes it easy to always stay on brand with our content.
“In our opinion, the greatest benefit of using Foleon is that you don't necessarily have to be a developer or a designer to create impressive content assets.”
Did you create measurable goals? If so, what were they?
Yes, we always set goals around the number of downloads on a white paper. We’ve started looking at other metrics such as engagement rates and the number of form sign-ups ever since we began using Foleon.
How difficult was the transition from PDF to Foleon?
The transition went smoothly, and the Foleon team helped us a lot throughout the entire process. During the orientation phase, their sales team asked the right questions to understand our pain points, and their onboarding team extensively trained us on using the platform once we agreed to sign up.
We were onboarded by one of Foleon’s designers, Yvonne. Both the platform and the support services we received exceeded our expectations and ensured our smooth transition from using PDFs to start creating digital content experiences.
What types of content did you create with Foleon?
We use Foleon for all sorts of sales and marketing materials including our white papers, employee onboarding documents, a brand book for our partners and suppliers, sales collateral, and for our event communications. At this point, we are even considering replacing our website with a Foleon Doc.
Which of our features do you find most helpful?
The features that really stood out to us were the sign-up forms and the third-party integrations, which we leveraged to connect with websites like Eventbrite. For example, the asset for our Betty Blocks on Stage event allowed guests to order their event tickets through Eventbrite within the Foleon Doc itself.