The challenge
What challenges were you facing prior to signing up for Foleon?
Before using Foleon, we produced our white papers, event communication, and sales enablement assets in PDF format. The content creation process was impaired because the copy and design were coming from different teams. Combining the content with the design required a lot of time and effort, which we are now able to spend more efficiently by using Foleon. Furthermore, PDFs are neither interactive nor measurable. We were unable to gather any data on content usage or engagement after it has been downloaded. Now we are able to see what content our readers like, which lets us tailor the content to our audience’s needs in a more engaging way.
“Combining the content with the design required a lot of time and effort, which we are now able to spend more efficiently by using Foleon.”
How was this affecting your business?
The sluggish production process was frustrating and inefficient. We didn’t have the data to address our readers’ needs and optimize our content for them. Despite our aim to be thought leaders in our industry, it wasn’t coming through in the way we presented our communications materials. Our use of PDFs was outdated, and no longer aligned with our brand identity.
