Introduction
We interviewed Victor Küppers, VP of Marketing, and Lisanne Steenis, Brand Manager at Betty Blocks to hear about how shifting to digital content accelerated their digital content creation process, ramped up lead generation, and provided valuable insights about how their audience engages with their digital content assets.
Tell us about your organization and your role
Betty Blocks is a no-code platform that lets you create impactful applications, without any programming knowledge. Our big hairy audacious goal is that by 2023, anyone can build an application. As VP of Marketing, Victor leads the talented marketing team. As the brand manager of Betty Blocks, Lisanne make sure that everyone understands our brand essence and keep our communications on brand.
More leads
Faster content creation process
Foleon Docs created
More leads
Faster content creation process
Foleon Docs created
“We are now able to produce content four times faster than before. Furthermore, we have seen a 20 percent increase in sign-ups for our weekly content because of the ability to add sign-up forms within the Foleon Docs.”
Victor Küppers VP of Marketing at Betty Blocks