The solution
Why did you choose Foleon?
We chose Foleon because it’s easy to use and allows for collaboration between multiple people and teams (regardless of formal digital or design background). Our local teams are now empowered to create content on their own according to brand guidelines.
“Foleon's intuitiveness made the platform easy to adopt across the organization, regardless of formal digital or design background, allowing us to scale content creation across the organization.”
Who uses Foleon in your organization?
Foleon is used across the organization by our global marketing team, corporate marketing team, and local marketing teams.
For which phase(s) of the customer journey are you creating content with Foleon?
We create content for the entire customer journey but focus on thought leadership and buyer & sales enablement. Content types include brand content, employee stories, insights, market reports & forecasts (like the 2021 Forecast that’s featured in this story), and proposals.
How was the transition from your previous content format to Foleon?
Foleon's intuitiveness made the platform easy to adopt across the organization, regardless of formal digital or design background, allowing us to scale content creation across the organization.