The challenge
What challenges were you facing before using Foleon?
As a global organization, it was challenging to keep up with content requests from our local teams in the field. We needed a way to democratize content creation for our marketing teams while maintaining our brand standards.
“As a global organization, it was challenging to keep up with content requests from our local teams in the field. We needed a way to democratize content creation for our marketing teams while maintaining our brand standards.”
How was this affecting your business?
We suffered from a content bottleneck because we had to rely on our centralized designers too much. This slowed down the content creation process. Additionally, we couldn't analyze key metrics across our technology suite because we were using PDF formats. This left us in the dark as we couldn't get beyond the vanity metric of the number of downloads and determine if our audience engaged with the content. Our go-to-market content needed to be digitized and delivered in an engaging, dynamic format. Our clients are regular people — who consume media and information for work in the same way we all do in our personal lives. So, we needed a way to deliver compelling content across desktop and mobile.
What solutions did you evaluate?
We considered custom HTML development or other content platforms. We quickly found that these didn’t allow us to create the types of content we wanted and, most importantly, wouldn’t empower people across the organization to efficiently produce content on their own. Our teams are built to be nimble, so one key goal was to democratize content creation across the organization. We needed an intuitive platform that would allow us to:
- Scale content creation
- Ensure adherence to brand guidelines
- Deliver better content experiences
