Introduction
There are few things so sweet in your career as setting your sights on an ambitious long-term goal and finally achieving it. This is a story about how Amélie-Anne Gauthier, Development and Communications officer with the Alumni Office of the Université de Moncton, teamed up with Foleon to do just that.
Watch the video or read more below.
tripled content production
cut production costs by three-quarters
won one national award
tripled content production
cut production costs by three-quarters
won one national award
“Everyone has been super impressed with what we’ve done on Foleon. A big part of that is the content, the design and our own knowledge of our community, but our secret weapon is the platform.”
Amélie-Anne Gauthier Development and Communication Officer
When is it time to modernize the printed university alumni magazine?
It all started with a humble magazine back in the 1950s when the university was only a college. “We’d been doing this magazine since before the university was founded in 1963,” explains Amélie-Anne. The Université de Moncton, a French university in Southeastern New Brunswick, has kept students and alumni worldwide up to date with their annual magazine for over 60 years.
“We love to share success stories with our alumni, and storytelling is mostly what we do… it’s really at the center of our strategy.” Amélie-Anne and her small team were printing the university alumni magazine once a year and sending out 30,000 copies. But Amélie-Anne had more than a hunch that the medium that had proved successful for the university for so long was quickly becoming outdated.
“Our goal has always been to engage with the alumni base — keep them connected, make sure they have a positive experience with the university, and keep a relationship with the university after graduation,” tells Amélie-Anne. But they had one small problem: her team had no real way of knowing whether or not they were successfully meeting their goal.
“We had no idea how many people would actually receive it, and then how many of those would read it and love the content. So it was very difficult to justify the cost.”
In other words, Amélie-Anne and her team needed a way to measure the impact of their work — and they needed it fast.