The results
What measurable benefits have you seen so far?
I see that the process of leads entering the funnel to turning into an MQL is about two times faster, as the qualification can be done much quicker. By integrating the HubSpot platform we are able to do progressive profiling. This way we are able to make sure to qualify our leads and only hand over the leads to sales once they are ready for it. As mentioned earlier, we want to do way more with the platform’s possibility to gather actionable insights. We want to look into the average reader time, how our call-to-actions are performing, and ultimately also see how much revenue we get from Foleon campaigns compared to other campaigns.
Faster qualification of leads to MQL
Use cases: lead generation, sales enablement, internal communications, content marketing, customer success
Offices worldwide working in Foleon
Faster qualification of leads to MQL
Use cases: lead generation, sales enablement, internal communications, content marketing, customer success
Offices worldwide working in Foleon
How has Foleon contributed to solving a strategic problem?
Foleon mainly does two things. Foleon helps us offer interesting and engaging content as part of an integrated customer journey. In addition, it helps us stay aligned with internal communications and the creation of global sales enablement assets. It has solved a problem that we didn’t know we had. By using Foleon we are able to have all of the content created by our 11 offices around the world aligned and on-brand. It has also reduced the number of queries we received from other offices. Before using Foleon we had our information scattered across Microsoft Word files, Zendesk, and emails. Now people can find it easily, as we bundled all relevant information in a Foleon. This helps our teams around the world work more efficiently.
In what way has Foleon enabled you to offer content experiences?
With Foleon the recipient can decide on their own experience, letting them read and learn about the content as they wish, whether it’s in text, video, or illustrations. That’s what Foleon is really good for.