Introduction
We spoke with Ana Gaman, Graphic Design Officer, to hear more about how the European Investment Fund (EIF) uses Foleon to speed up content creation and boost audience engagement.
Increase in the number of subscribers
Faster content creation
through ease-of-use and brand governance
Wider reach
now that content is digital
Increase in the number of subscribers
Faster content creation
through ease-of-use and brand governance
Wider reach
now that content is digital
“We chose Foleon because of the value and versatility of the platform. The fact that we can empower multiple types of users to create Foleon content is a real game-changer. The analytics and reports that Foleon generates for each content asset also help us better understand our reach and readers’ needs.”
Ana Gaman Graphic Design Officer
Tell us about the EIF and your role
The EIF helps small and medium-sized enterprises (SMEs) grow and prosper in Europe, promoting innovation, supporting employment, and improving the economy. We design and deploy financial instruments that enable banks and funds to better serve SMEs. As the EIF’s Graphic Design Officer, I’m responsible for creating engaging and impactful visuals for our campaigns, ranging from presentations to data visualizations and visual identities. I also act as a brand guardian, making sure our content adheres to our brand guidelines.
What role does content play at the EIF?
Content plays a big role at the EIF, whether that’s data, thought leadership, SME success stories, quotes, testimonials, or impact metrics. We sit at the intersection between policy and implementation, and we have multiple key audiences: from policymakers to financial intermediaries to SMEs and, more generally, EU citizens. On the other hand, we don’t have direct relationships with the general public. That’s why content is key: we want to raise awareness about our work and create lasting partnerships with our institutional and business clients.