About Pinsent Masons
Pinsent Masons is an international law firm headquartered in London. The firm has been cited among the UK's leading legal brands and ranks among the top hundred law firms in the world. Pinsent Masons has over 430 partners, a total legal team of around 1,900 people and more than 3,000 employees. Leveraging Foleon, they have produced 390 Docs, including a responsible business and ESG report, while ensuring global brand consistency across their 28 locations.
Challenges
1. Keeping track of the content everyone creates within the business
2. Maintaining consistent branding across various offices and regions
3. Collaborating with lawyers and other subject matter experts in content creation
Introduction
Many law firms encounter the same issue: how do we empower our subject matter experts to create content that stays on brand and isn't too characterless?
Just because you start working in a law firm as a marketer doesn't mean you instantly have all the knowledge of a lawyer. Therefore, you need to use the expertise you have in-house to create content. But you can't be everywhere, especially when you have 3,799 collaborators to work with. So, how do you translate all that knowledge into content that people will actually want to read? Welcome to the content conundrum.
“We have 3,800 people at Pinsent Masons, spread across 28 different locations internationally.”
We had a chat with Peter Aitchison, Senior Brand & Marketing Executive at Pinsent Masons, a multinational law firm. Throughout this conversation, Peter revealed a couple of interesting challenges his team faced when it came to content.
As the conversation continued, Peter shared how Foleon helped fix these issues.
Live Docs
Users
Workspaces
Saved
Quickly after implementing Foleon, things changed.
“Foleon provides all the required criteria that a Legal business needs for a safe, secure, and risk-free approach to creating consistently beautiful and engaging documents. Will we be telling our law firm competitors about Foleon? No - selfishly, for us, it is a great differentiator within the legal industry!”
Peter Aitchison Senior Brand & Marketing Executive at Pinsent Masons