Introduction
We had the pleasure of speaking with Jessica Gelzer, Director of Marketing & Communications at Curative, about the challenges of keeping up with content demands in a high-growth company — and how Foleon helped overcome just that. Watch the video or read more below.
Readership
Improved collaboration
between marketing and sales
Creating content
faster than ever before
Readership
Improved collaboration
between marketing and sales
Creating content
faster than ever before
“I recommend Foleon to any growing company that needs extra resources to get digital content up and running. It empowers marketing teams to create content, is easy to adopt, and has many different use cases. You’ll be getting your money’s worth.”
Jessica Gelzer Director of Marketing & Communications
Tell us about your organization and your role
Curative is a leader in on-demand public health service programs and infrastructure development, with over 16,000 community-based COVID-19 testing sites across 40+ states. We partner with communities to strengthen public health services with turn-key programs, easy-to-access experiences, and scalable infrastructure, keeping people everywhere safe, healthy, and informed. In my role as Director of Marketing and Communications, I shepherded in a new brand direction. I led a team on comprehensive B2B and D2C (direct-to-consumer) initiatives to drive the adoption of COVID-19 testing.
What role does content play at Curative?
Content is crucial for Curative. It helps motivate people to get tested, know when to get tested, and educates them about COVID-19. For our employees, content is what keeps them engaged and motivated.