Introduction
We spoke with Avison Young to learn more about how they resolved content bottlenecks and empowered teams to create content on their own.
Increase in views for the 2021 Forecast compared to 2020
Minutes engagement time compared to the industry avg of 3 min
Increased engagement
on social media
Increase in views for the 2021 Forecast compared to 2020
Minutes engagement time compared to the industry avg of 3 min
Increased engagement
on social media
“Using Foleon, we’ve ramped up content creation across teams by managing brand standards and content templates centrally.”
Who is Avison Young?
Avison Young is a global commercial real estate advisor operating in more than a dozen countries. It employs more than 5,000 real estate professionals in 100+ offices worldwide, helping clients leverage real estate as a tool for business.
What’s your company’s mission, and what role does content play in achieving it?
As a commercial real estate firm driven by a common purpose to create real economic, social and environmental value, powered by people, we need to bring to life how the built environment impacts our communities and the places where we live and work. We aim to create that connection through engaging thought leadership content that helps our clients — whether owners, occupiers or investors — answer key questions they're considering about how real estate can achieve their business goals. Our teams are built to be nimble, embrace curiosity, foster creativity, and promote agile thinking to achieve our shared value.